Post-purchase email requests

Most reviews come from customers who've already received and used the product. The post-purchase email request is the single biggest lever you have to grow your review count — it goes out automatically a few days after delivery and asks the customer to share their experience.

Turning email requests on

In the app, go to Settings > Emails and toggle Send review request emails on. You'll also pick how many days after order payment to send the email.

A good starting point is 10–14 days — enough time for the order to arrive and the customer to actually use the product. For perishables or fast-delivery items, drop it to 5–7 days. For furniture or appliances that take time to evaluate, push it to 21+ days.

What's in the email

The email is short on purpose. It shows:

• The product(s) the customer ordered, with a small image
• A row of stars the customer can click to start the review
• A single big Leave a review button that opens the review form on your storefront

Clicking any star or the button takes the customer to your storefront review form, pre-filled with their info. The review is automatically tied to their order and earns the Verified Purchase badge when submitted.

How the link works

Every email contains a unique, secure link with a one-time token. Because the token identifies the customer and order, no login is required — they click once and they're at the form. This is one of the highest-converting flows in the app.

If they don't review by the time you've configured a follow-up reminder, the reminder uses the same link. See Follow-up reminders for that flow.

Editing what the email says

To customize the subject line and body, see Editing email subject and body.

To send from your own address or domain, see Sending from your own address or domain.