Tag Manager
Send data to multiple GA4 properties
Why Use Multiple Tags?
Common scenarios for multiple tracking destinations:
- Agencies: Send data to both your GA4 and your client's GA4
- Multi-brand stores: Track data in separate properties per brand
- Marketing teams: Share conversion data with external partners
- Google Ads: Track conversions directly in your Google Ads account
Adding Additional GA4 Tags
To send data to another GA4 property:
- Open the Pasilobus Google Analytics app
- Find the Tag Manager section
- Click Add Tag
- Select GA4 Property
- Enter the Measurement ID (G-XXXXXXXXXX)
- Enter the API Secret for that property
- Click Save
The app will now send all tracked events to both your primary GA4 property and any additional tags you've added.
Getting Credentials for Additional Properties
Follow the same process as your primary GA4 setup:
- Open the GA4 property you want to add
- Go to Admin > Data Streams > Your web stream
- Copy the Measurement ID
- Create a new API Secret under Measurement Protocol API secrets
- Copy the secret value
Adding Google Ads Conversion Tags
To track conversions in Google Ads:
- In Tag Manager, click Add Tag
- Select Google Ads
- Enter your Conversion ID and Conversion Label from Google Ads
- Click Save
Finding Your Google Ads Conversion Details
- Open Google Ads
- Go to Tools & Settings > Conversions
- Select or create a conversion action
- Click "Use Google Tag Manager" and note the Conversion ID and Label
Managing Tags
From the Tag Manager section, you can:
- View: See all configured tags
- Edit: Update credentials for a tag
- Remove: Delete tags you no longer need
Changes take effect immediately for new events.
Data Sent to Additional Tags
Additional GA4 tags receive the same events as your primary property:
- All standard ecommerce events
- Custom events (if configured)
- The same product and transaction data
This ensures consistent data across all your analytics properties.