Standard Events
Configure which ecommerce events are tracked
Standard GA4 Ecommerce Events
The app tracks these events automatically:
| Event | Description | Data Included |
|---|---|---|
page_view |
Any page is viewed | Page URL, title |
view_item |
Product page viewed | Product ID, name, price, brand |
search |
Search performed | Search query |
add_to_cart |
Product added to cart | Product ID, name, price, quantity |
remove_from_cart |
Product removed from cart | Product ID, name, price, quantity |
begin_checkout |
Checkout started | Cart contents, total value |
add_shipping_info |
Shipping info submitted | Shipping method, cart value |
add_payment_info |
Payment info submitted | Payment method, cart value |
purchase |
Order completed | Transaction ID, revenue, tax, shipping, items |
Enabling/Disabling Events (Premium)
On the Premium plan, you can toggle individual events on or off:
- Open the Pasilobus Google Analytics app
- Find the Standard Events section
- Toggle events on (tracked) or off (not tracked)
- Changes take effect immediately
This is useful if you:
- Only want to track conversion events (purchases) and want to reduce noise
- Have another system (like Google & YouTube) already tracking certain events
- Want to reduce data volume in GA4, especially on high-traffic stores
On the Free plan, all standard events are tracked automatically and cannot be disabled.
Enhanced Data Tracking
Each event is sent to GA4 with detailed data—product names, prices, quantities, transaction values, tax, shipping, and more. This powers GA4's built-in ecommerce reports including product performance, shopping behavior analysis, checkout funnel visualization, and revenue attribution.