How Tracking Works
Understand what events are tracked automatically
What Gets Tracked
The app automatically tracks all standard GA4 ecommerce events:
| Event | When It Fires |
|---|---|
page_view |
Customer views any page |
view_item |
Customer views a product page |
add_to_cart |
Customer adds a product to cart |
remove_from_cart |
Customer removes a product from cart |
begin_checkout |
Customer starts the checkout process |
add_shipping_info |
Customer enters shipping information |
add_payment_info |
Customer enters payment details |
purchase |
Customer completes a purchase |
search |
Customer performs a search |
Each event includes relevant data like product IDs, names, prices, quantities, and transaction values.
Server-Side Tracking
The app uses server-side tracking for checkout and purchase events, making them resistant to ad blockers and privacy browsers. This means the events that matter most for revenue tracking are captured reliably.
Data in GA4
After events are tracked, data typically appears in your GA4 reports within 24-48 hours. For real-time testing, use GA4's DebugView.