Google Analytics
GA4 ecommerce tracking with server-side accuracy and custom events
Getting Started
Install and set up GA4 tracking on your store
Features
Configure tracking features and settings
- Standard Events Configure which ecommerce events are tracked
- Custom Events Create custom events to track specific interactions
- Tag Manager Send data to multiple GA4 properties
- Refund Tracking Automatically track refunds in GA4
- Cross-Device Tracking Track logged-in customers across multiple devices in GA4
Guides
How-to guides for common scenarios
Troubleshooting
Common issues and solutions