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Offer not showing or not applying

Why shoppers do not see an offer, or the discount is missing at checkout

Most offers that do not show are switched off, outside their dates, or missing from the theme. Work down this list; each check takes a minute.

Check the offer

  • Status - open the offer in Discount Rules. A draft never applies. Click Activate.
  • Scheduled or Expired - an active offer only runs between its start and end dates, and during its days and hours if it repeats. The badge on the offer tells you which.
  • Limit reached - an offer with a claim limit stops once it is used up.
  • Products - check that the product you are testing is in Applies to, or in the buy, bundle or gift products for those types.
  • Customer tags - an offer limited to tagged customers does not apply to guests or other customers.
  • Not applied - when collection offers together cover more than 100 collections, lower-priority ones are left out and marked Not applied. Use fewer collections or product lists.

Check the theme

  • The app embed must be on: Online Store > Themes > Customize > App embeds > Discounts & Bundles. Without it nothing shows to shoppers.
  • The offer block must be on the product template you are testing. If it sits below Add to cart, drag it above the buy buttons in the theme editor.
  • Check the published theme. Adding the block to a draft theme does not change your live store.

Check the cart

  • The discount appears in the cart and at checkout, not on the product price.
  • The cart must meet the offer: the tier quantity, the exact pack size, the spend amount, every bundle product, or the gift product added.
  • Another discount may be applied instead. Shopify combines or picks discounts by their combination settings; try the cart without discount codes.

Plan limits

Offers above your plan's active-offer limit cannot be activated, and bundles and gifts need Max or Ultra. See Plans and limits.