Wishlist Sharing

When a shopper shares their wishlist with a friend or family member, you get a warm introduction to a brand-new potential buyer — for free. Shared wishlists pay off the most around birthdays, holidays, and gift-giving occasions, when shoppers are already thinking about what to ask for or what to buy for someone else.

Turn sharing on

1. Go to Wishlist > Lists & Guests
2. Turn on Public sharing
3. Click Save

Shoppers can now generate a shareable link from their wishlist page.

How share links work

When a shopper taps Share on their wishlist:

1. They confirm they want the list shared — a list is never made public just because the page was opened
2. A unique public link is generated
3. They copy and send it however they want — text, email, social
4. Whoever opens the link sees the wishlist without needing to log in or create an account
5. The viewer can add items to their own cart

Shared links stay live as long as the wishlist exists and update automatically when items are added or removed.