Wishlist emails your customers when something changes about an item they saved — it comes back in stock, drops in price, runs low, or has been sitting in their list for a while. These are the emails that bring shoppers back, so the app keeps a full record of every one: what was sent, to whom, and when something wasn’t sent, why.
The notification types
Back in stock — Sent when a saved item that was sold out becomes available again. Customers opt into this themselves when they save an out-of-stock product.
Price drop — Sent when a saved item’s price falls below what it was when the customer added it.
Low stock — Sent when a saved item is still available but running low, based on the threshold you set.
Reminder — Sent when items have been sitting in a customer’s list without action.
Each type is switched on separately in Wishlist > Settings > Customer notifications, and the wording of each email is yours to edit under Settings > Notifications.
The activity list
Wishlist > Customer notifications is the record of everything the app has sent and everything it is about to send. Each row shows the date, the customer, the type, and a status:
Scheduled — Waiting for its trigger. A back-in-stock row sits here until the product is restocked.
Sent — Delivered to the customer.
Throttled — Held back deliberately. Usually the weekly limit, sometimes a notification type that is switched off.
Opted out — The customer has unsubscribed from wishlist emails.
Failed — Something went wrong sending it.
Search by customer email to find every notification for one shopper.
Why an email wasn’t sent
Click any sent, throttled, opted-out or failed row to open it. The detail page tells you in a sentence what the status means for that specific customer:
They had already received the maximum number of emails allowed for one week
They have unsubscribed from wishlist emails
The notification type is switched off, or your plan doesn’t include it
It also shows the products the email was about and a preview of the email itself. The preview is built from your current template, so if you have edited the wording since, it shows today’s version rather than the exact copy that was delivered.
Scheduled rows have no detail page — nothing has been sent yet.
The weekly limit
To keep the app from over-emailing, each customer has a cap on how many wishlist emails they can receive in a rolling seven days. You set it in Settings > Customer notifications.
Back-in-stock is exempt. A customer explicitly asked to hear when that product returned, and the message is useless once it sells out again — so it always goes out.