Guest wishlists remove friction for first-time visitors. Instead of requiring an account upfront, shoppers can start saving items immediately. When they’re ready, their saved items seamlessly merge with their account—nothing lost, no extra steps.
Enabling Guest Wishlists
Go to Wishlist > Lists & Guests
Toggle Enable Guest Wishlists ON
Click Save
Visitors can now save items without logging in or creating an account.
Email Capture for Guests
Optionally collect email addresses from guest users:
Go to Wishlist > Lists & Guests
Toggle Capture Guest Emails ON
Configure when to ask for email:
On first add - Ask immediately when saving first item
On wishlist view - Ask when they view their wishlist
Never - Don’t collect emails
Captured emails can be used for:
Remarketing campaigns
Back-in-stock notifications
Abandoned wishlist reminders
How Guest Data Syncs When They Log In
When a guest creates an account or logs in:
Their guest wishlist is automatically detected
Items are merged with any existing wishlist
Duplicate items are handled intelligently
Email associations are updated
The transition is seamless - customers don’t lose their saved items.
Privacy Considerations
Guest wishlists are stored in the browser using local storage:
Data stays local - Wishlist data is stored in the customer’s browser
No account required - Visitors maintain privacy
Clear on browser clear - Data is removed if browser data is cleared
GDPR compliant - No personal data stored without consent
When email capture is enabled:
Emails are stored securely in your Shopify admin
Customers can request data deletion
You control how emails are used