The wishlist page is your customers’ personal shopping hub—a dedicated space where they can review saved items, compare options, and add products to their cart when ready. A well-designed wishlist page reduces purchase friction and keeps customers coming back.
Page URL and Access
Customers can access their wishlist at:
yourstore.com/a/wishlist - Default URL
Quick access icon - Floating or header icon
Confirmation messages - “View Wishlist” links
View Modes
Customers can choose how to view their wishlist:
Cards View - Products displayed as cards in a grid layout with product image, name, price, and add to cart button. Best for visual browsing and stores with beautiful product photography.
List View - Products displayed in a compact list format with thumbnail, product details in a row, and quick actions. Best for wishlists with many items or mobile users.
Customers can toggle between views using the view switcher on the wishlist page.
Showing/Hiding Price and SKU
Configure what information appears for each item:
Show Price - Display the current product price. Helps customers make purchase decisions.
Show Compare at Price - Show original price alongside sale price for discounted items.
Show SKU - Display the product SKU. Useful for B2B stores or customers who reorder frequently.
Configure these in Wishlist > Storefront > Wishlist Page.
Add to Cart Functionality
Customers can add wishlist items to their cart:
Individual add - Add one item at a time
Select and add - Choose multiple items then add all at once
Add all - Add every item in the wishlist to cart
Variant selection is handled for products with multiple options.
Sharing Wishlists
Customers can share their wishlist with others:
Click the Share button on the wishlist page
Copy the shareable link
Send to friends or family
Recipients can view the shared wishlist and add items to their own cart.
See Wishlist Sharing for more details on sharing features.