The wishlist page is where shoppers actually convert — it’s the moment they review what they’ve saved and decide what to buy. A clear, well-designed page keeps that decision easy and brings them back when they’re ready.
How shoppers reach the page
The page lives at yourstore.com/a/wishlist. Shoppers can get there from:
The floating wishlist icon or header icon
A View wishlist link in any confirmation message
A direct link you share in email or marketing
Pick a layout
Go to Wishlist > Wishlist Portal to choose how saved items are displayed:
Cards — A grid of product cards with image, name, price, and Add to cart. Best for visual browsing and stores with strong product photography.
List — Compact rows with a thumbnail, product details, and quick actions. Best for long wishlists and mobile shoppers.
Shoppers can also flip between layouts using the view switcher on the page.
Show price and SKU
In the same Wishlist > Wishlist Portal screen:
Show price — Display the current product price. Helps shoppers decide.
Show SKU — Display the product SKU. Useful for B2B stores or shoppers who reorder.
Add to cart options
Shoppers can move items from the wishlist into the cart one at a time, select several and add them in a batch, or add the whole list at once. Variant selection is handled inline for products with multiple options.
Save products instead of variants
By default a save is the exact variant the shopper picked — size M in blue — and Add to cart adds that variant. Some stores, wholesale in particular, want the wishlist to be a list of products the buyer comes back to, choosing sizes and colours at the moment of ordering.
Under Wishlist > Settings > Wishlist actions > What a save is, choose Save the product, choose the variant later. Then:
The collection-page icon and the product-page button save the product in one click, without asking for a variant
The wishlist page, the drawer and the theme block show the product without a variant line
Add to cart becomes Choose options on products with more than one variant: a small picker opens, the shopper picks, and it goes straight into the cart. Products with a single variant still add in one click
If a product is ordered and you’ve turned on Ordered products below, every variant of it counts as purchased
The default stays Save the exact variant they picked; nothing changes for stores that don’t turn this on.
When a saved product is ordered
Under Wishlist > Settings > Wishlist page > Ordered products, choose what happens to a product on a customer’s wishlist once they order it:
Keep it on their wishlist — Default. Nothing changes.
Keep it, marked as purchased — The product stays but is greyed out with a Purchased label, on the wishlist page, in the drawer and in the theme block. Saving it again clears the mark.
Remove it from their wishlist — The product disappears from all of that customer’s wishlists.
This runs when the order is placed, not when it’s paid, so it works for orders on payment terms. It applies to signed-in customers only — guest lists can’t be matched to an order — and never to gift registries, which track purchases per gift.
Sharing
If you’ve turned on sharing in Wishlist > Lists & Guests, shoppers can tap Share on the page to copy a public link. See Sharing for the full options.