The wishlist page is where shoppers actually convert — it’s the moment they review what they’ve saved and decide what to buy. A clear, well-designed page keeps that decision easy and brings them back when they’re ready.
How shoppers reach the page
The page lives at yourstore.com/a/wishlist. Shoppers can get there from:
The floating wishlist icon or header icon
A View wishlist link in any confirmation message
A direct link you share in email or marketing
Pick a layout
Go to Wishlist > Wishlist Portal to choose how saved items are displayed:
Cards — A grid of product cards with image, name, price, and Add to cart. Best for visual browsing and stores with strong product photography.
List — Compact rows with a thumbnail, product details, and quick actions. Best for long wishlists and mobile shoppers.
Shoppers can also flip between layouts using the view switcher on the page.
Show price and SKU
In the same Wishlist > Wishlist Portal screen:
Show price — Display the current product price. Helps shoppers decide.
Show SKU — Display the product SKU. Useful for B2B stores or shoppers who reorder.
Add to cart options
Shoppers can move items from the wishlist into the cart one at a time, select several and add them in a batch, or add the whole list at once. Variant selection is handled inline for products with multiple options.
Sharing
If you’ve turned on sharing in Wishlist > Lists & Guests, shoppers can tap Share on the page to copy a public link. See Sharing for the full options.