Wishlist adds a few touchpoints across your store that work together to let shoppers save products, come back to them, and eventually buy. Once you understand how the pieces connect, it’s easier to decide what to turn on and where to put each one.
The four key pieces
Product page button — This is where most saves happen. When a shopper finds something they’re interested in but isn’t ready to check out, they click this button to save it. Place it near the Add to Cart button so shoppers see it at decision time.
Collection page icons — Small heart icons on product cards in collections, search results, and featured sections. Shoppers can save items while browsing without ever opening the product page.
Quick access widget — A persistent way to reach the wishlist from anywhere on your store. It can show as a floating icon in the corner of the screen or as an icon in your header navigation.
Wishlist page — Where shoppers review everything they’ve saved. They can compare items, remove what they no longer want, add to cart, and share the list.
How they work together
Each piece reinforces the next:
Discovery — Shoppers browse and spot products they like
Saving — They tap the product page button or a collection icon
Reminder — The quick access widget keeps the wishlist visible
Review — They open the wishlist page and decide what to buy
Purchase — They add to cart and check out
A real example
Here’s how a typical visit plays out:
Sarah lands on your store and opens a collection page
She taps the heart icons on three products she likes
She opens one product to read more and taps the wishlist button there too
Later, she notices the floating wishlist icon showing “4 items”
She clicks it for a quick preview, then opens the full wishlist page
She compares two products side by side, adds both to cart, and checks out
Every touchpoint played a role in moving Sarah from browsing to buying.
Customize each piece
Product page button — Saved indicator and click-when-saved behavior
Collection page icons — Position, style, and first-click behavior
Quick access widget — Floating icon position and style
Wishlist page — Layout, price, SKU