Wishlist adds several touchpoints throughout your store that work together to let customers save products, access their saved items, and ultimately make purchases. Understanding how these components connect helps you create a seamless wishlist experience.
The Four Key Components
Your wishlist system consists of four main elements, each serving a specific purpose in the customer journey:
Product Page Button — The product page button is where most wishlist activity happens. When customers find a product they’re interested in, they click this button to save it for later. The button appears near the Add to Cart button, making it easy for customers to save items they’re not ready to purchase yet.
Collection Page Icons — Quick-add icons appear on product cards throughout collection pages, search results, and featured product sections. These let customers save items while browsing without needing to visit each product page. It’s a faster way to build a wishlist when shopping.
Quick Access Widget — The quick access widget gives customers a persistent way to reach their wishlist from anywhere on your store. It can appear as a floating icon in the corner of the screen or as an icon in your header navigation. Either way, customers are always one click away from their saved items.
Wishlist Page — The wishlist page is where customers review everything they’ve saved. They can see product details, remove items, add products to cart, and share their wishlist with others. This is the central hub for managing saved items.
How They Work Together
These components create a complete wishlist experience:
Discovery - Customers browse your store and spot products they like
Saving - They click the product page button or collection icon to save items
Access - The quick access widget reminds them their wishlist is available
Review - On the wishlist page, they decide what to purchase
Purchase - They add items to cart and complete checkout
The components reinforce each other. Collection icons let customers quickly save items while browsing, the quick access widget keeps the wishlist top of mind, and the full wishlist page provides the space to make purchase decisions.
Customer Journey Example
Here’s how a typical customer might use your wishlist:
Sarah visits your store and browses a collection page
She sees several products she likes and clicks the heart icons to save them quickly
She visits one product page to see more details and clicks the wishlist button there too
Later, she notices the floating wishlist icon showing “4 items”
She clicks it to preview her saved items
She visits the full wishlist page to compare products
She adds two items to cart and completes her purchase
Each touchpoint played a role in moving Sarah from browsing to buying.
What’s Next
Now that you understand the components, you can configure each one to match your store’s style and customer needs:
Product Page Button - Customize appearance and behavior
Collection Page Icons - Set up quick-add icons
Quick Access Widget - Choose position and style
Wishlist Page - Configure the full wishlist view