The Deliveries section shows you exactly what happened after a back-in-stock email was sent — whether it reached the customer, whether they opened it, and whether they clicked through to buy.
What the Delivery Log Shows
Each entry in the log represents one email sent to one customer. You’ll see:
Customer — who the email was sent to
Product — which product the notification was for
Status — the current state of that email
Sent at — when the email left the system
Opened at — when the customer opened the email (if they did)
Clicked at — when the customer clicked a link in the email (if they did)
Understanding Delivery Statuses
Sent — the email has been dispatched but we haven’t received a delivery confirmation yet.
Delivered — the email arrived in the customer’s inbox.
Opened — the customer opened the email.
Clicked — the customer clicked a link in the email (typically the “Shop now” button).
Bounced — the email could not be delivered. This usually means the email address is invalid or the inbox is full.
Failed — something went wrong before the email could be sent. Check the reason shown on the entry.
What to Do If an Email Bounced
A bounced email means the customer won’t receive their notification. Common reasons:
The email address doesn’t exist — the customer may have made a typo when signing up. You can edit their request in Alert Requests to correct the address.
The inbox is full — this is usually temporary. The customer can re-subscribe once their inbox is cleared.
Spam filter — the customer’s email provider blocked the message. Ask the customer to add your sending address to their contacts and re-subscribe.