Subscription emails keep customers informed at every step — when they sign up, before each renewal, and whenever something changes. Good notifications reduce confusion, prevent chargebacks (“I didn’t know I’d be charged”), and give customers a reason to come back to their account. Every email is editable, so they match your brand and voice.
Which emails are sent
The app sends an email for each meaningful moment in a subscription:
Subscription confirmed - Welcomes a new subscriber and sets expectations.
Renewal reminder - A heads-up before the next charge.
Paused / Resumed - Confirms when a subscription is put on hold or restarted.
Skipped - Confirms a skipped delivery and the new next date.
Cancelled - Confirms the subscription has ended.
Frequency changed - Confirms a new delivery cadence.
Product changed - Confirms a swap to a different product.
Price changed - Sent when you adjust the price on a subscription, only when you choose to notify the customer.
Payment issues - Failed charge, retry notices, and a final last-attempt warning.
Turning emails on or off
Each email has its own on/off switch, so you can send only the ones you want. For example, you might keep confirmations and payment emails on while turning off renewal reminders. Switching one off stops it from sending without affecting the others.
Editing the wording and branding
Open any email and use the Content tab to edit the wording in plain fields — the subject line, heading, greeting, message, button label, and sign-off — then preview it before saving. Leave a field blank to fall back to the default text. The Preview tab shows the finished email with sample data, and the HTML tab lets you change the layout if you want full control. The emails pick up your store name and brand colors automatically, so they look like they came from you rather than a generic app.