The Analytics page is where all of your links are measured together over a period you choose: how many clicks came in, which links earned them, where the traffic came from, and what people were using. Pick a date range once at the top and every section below it follows.
Opening the page
Click Analytics in the app’s navigation. You can also get there by clicking the Clicks figure at the top of the home page.
Analytics is a paid-plan feature. On the free plan the page opens with an upgrade banner and a View Plans button in place of your figures.
Choosing a date range
Seven buttons run across the top, and the one in use is highlighted. Last 7 Days is selected when you arrive.
Today - Midnight until now
Yesterday - The whole of the previous day
Last 7 Days - The last seven days up to now
Last 30 Days - The last thirty days up to now
Last 90 Days - The last ninety days up to now
This Month - The 1st of this month until now
Last Month - The whole of the previous calendar month
Clicking a range reloads every section on the page. Switching between them is the quickest way to compare a campaign week against the one before it.
Summary
Two figures sit above the chart, both for the range you selected:
Total Clicks - Every click across all of your links in the period
Unique Links - How many different links were clicked at least once. A low number against a high click total means a few links are carrying the whole campaign.
Clicks over time
The chart plots clicks per day across the range, with dates along the bottom and click counts up the side. Hover any point for that day’s exact figure.
Spikes usually line up with a send or a post going out — worth noting the day so you can repeat it
A steady climb suggests something has been picked up and shared beyond where you put it
Weekly rhythm shows which days your audience actually clicks, which is useful for scheduling
A sudden drop to nothing on a link you expected traffic on is a prompt to check the link still works
Top Links
Below the chart, your ten busiest links for the period:
Link Name - The link’s name, or its short key when it has none, with the destination URL underneath
Clicks - Clicks in the selected period, not the link’s lifetime total
Actions - View opens that link’s own report
If nothing was clicked in the period, this section shows an empty state rather than a table.
Top Referrers
The ten sites sending you the most clicks, each with its count — social platforms, webmail, blogs that linked to you, affiliates.
Clicks that arrive without a referrer are not listed here: direct visits, QR-code scans and most mobile apps send none. These counts will therefore add up to less than Total Clicks, which is normal rather than missing data. The section is hidden entirely when no click in the period carried a referrer.
Devices and platforms
Device & Platform Analytics splits the period’s clicks two ways: by device type (mobile, tablet, desktop) and by platform (iOS, Android, Windows, Mac and so on). Both are charts, and each appears only when there is data behind it.
Individual link reports
Clicking View on any link in Top Links opens that link’s own report for the same date range:
Total clicks for the period, alongside the link’s lifetime total
A clicks-over-time chart for that link alone
Top referrers for that link
Top countries for that link, which appears only on individual reports and not on the overview
You can reach the same report from a link’s page in the app by clicking View full analytics.
Plan requirements
Free plan - The page shows an upgrade banner and no figures. Clicks are still recorded in the background, so the history will be waiting when you upgrade. Lifetime click counts stay visible in the links table.
Paid plans - Full access to date ranges, charts, top links, referrers, devices, platforms and per-link reports.
See Plan Comparison for the full breakdown.
Next Steps
Track campaigns with UTM Parameters
Understand overall Click Analytics
Upgrade your plan for full access