Reports show you what shoppers actually want — before they buy. Use them to spot the products you should be promoting, the inventory you need to keep in stock, and the campaigns most likely to convert.
Open your reports
Go to Wishlist > Reports
Browse the events summary
Click any metric to see the detailed data
You’ll see total wishlist events over time, conversion funnel metrics, top-performing products, and engagement trends.
Filter by date and event type
Narrow the view with date range filters (Today, Last 7 days, Last 30 days, or a custom range) and event type filters (Added, Removed, Viewed, Shared, Purchased). Combine them to dig into specific behaviors.
Product performance
Four product views show you what’s working:
Most wishlisted — Products added to wishlists most often. Highest signal of desire.
Highest conversion — Products most likely to be purchased after being saved. Strong promotion candidates.
Longest saved — Products that sit in wishlists for a long time before buying. May point to price sensitivity or seasonal demand.
Recently trending — Products gaining wishlist activity in the past week.
Click any product to see its full wishlist history.
Export your data
Reports themselves are on-screen only. To get the underlying data out, use Wishlist > Wishlists > Export CSV — that gives you one row per saved product with the customer attached, which is what you need for analytics dashboards, email campaigns, restock planning, or customer segmentation.