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Google Analytics

Track wishlist events in Google Analytics to understand customer behavior.

Connecting Wishlist to Google Analytics 4 puts wishlist behavior right next to the rest of your store analytics. You’ll see which products get saved, how often saves turn into purchases, and you can build remarketing audiences from people who saved without buying.

Connect Google Analytics

  1. Go to Wishlist > Integrations

  2. In the Google Analytics section, enter your Measurement ID

  3. Enter your API Secret

  4. Click Save

Wishlist events show up in your GA4 dashboard within a few minutes.

Find your Measurement ID

  1. Open analytics.google.com

  2. Click Admin (the gear icon)

  3. Pick your property

  4. Click Data Streams and pick your web stream

  5. Copy the Measurement ID — it starts with G- (for example, G-ABC123DEF4)

Create an API Secret

  1. In the same web stream in Google Analytics, click Measurement Protocol API secrets

  2. Click Create

  3. Copy the secret value

Treat the secret like a password — anyone with it can send events to your GA4 property.

Which events get sent

Wishlist sends three events to GA4:

  • add_to_wishlist — Fires when a shopper saves a product. Includes currency, value, and the item details (id, name, price, quantity).

  • remove_from_wishlist — Fires when a shopper removes a product.

  • view_wishlist — Fires when a shopper opens their wishlist page.

Google Analytics is available on the Advanced plan and above.

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