Connect Wishlist to Google Analytics 4 to see how wishlists fit into your customer journey. Track which products get saved, measure wishlist-to-purchase conversion, and build audiences based on wishlist behavior for remarketing campaigns.
Setting Up GA4
Go to Wishlist > Integrations
Find the Google Analytics section
Enter your GA4 Measurement ID
Enter your API Secret
Click Save
Once connected, wishlist events will appear in your GA4 dashboard.
Note: Google Analytics integration requires the Advanced plan or higher.
Finding Your Measurement ID
Your Measurement ID is found in Google Analytics:
Go to analytics.google.com
Click Admin (gear icon)
Select your property
Click Data Streams
Select your web stream
Copy the Measurement ID (starts with “G-“)
Example: G-ABC123DEF4
Creating API Secret
An API Secret is required for server-side event tracking:
In Google Analytics, go to Admin
Select your property
Click Data Streams
Select your web stream
Click Measurement Protocol API secrets
Click Create to generate a new secret
Copy the secret value
Keep your API secret secure - it allows sending data to your GA4 property.
Events Tracked
Wishlist sends the following events to GA4:
add_to_wishlist - Triggered when a customer adds a product. Includes currency, value, and item details (item_id, item_name, price, quantity).
remove_from_wishlist - Triggered when a customer removes a product.
view_wishlist - Triggered when a customer views their wishlist page.
Plan Requirements (Advanced+)
Google Analytics integration is included in:
Advanced plan
Plus plan
Upgrade your plan in Wishlist > Account to enable this feature.