Why Use Multiple Tags?
Common scenarios for multiple tracking destinations:
Agencies: Send data to both your GA4 and your client’s GA4
Multi-brand stores: Track data in separate properties per brand
Marketing teams: Share conversion data with external partners
Google Ads: Track conversions directly in your Google Ads account
Adding Additional GA4 Tags
To send data to another GA4 property:
Open the Pasilobus Google Analytics app
Find the Tag Manager section
Click Add Tag
Select GA4 Property
Enter the Measurement ID (G-XXXXXXXXXX)
Enter the API Secret for that property
Click Save
The app will now send all tracked events to both your primary GA4 property and any additional tags you’ve added.
Getting Credentials for Additional Properties
Follow the same process as your primary GA4 setup:
Open the GA4 property you want to add
Go to Admin > Data Streams > Your web stream
Copy the Measurement ID
Create a new API Secret under Measurement Protocol API secrets
Copy the secret value
Adding Google Ads Conversion Tags
To track conversions in Google Ads:
In Tag Manager, click Add Tag
Select Google Ads
Enter your Conversion ID and Conversion Label from Google Ads
Click Save
Finding Your Google Ads Conversion Details
Open Google Ads
Go to Tools & Settings > Conversions
Select or create a conversion action
Click “Use Google Tag Manager” and note the Conversion ID and Label
Managing Tags
From the Tag Manager section, you can:
View: See all configured tags
Edit: Update credentials for a tag
Remove: Delete tags you no longer need
Changes take effect immediately for new events.
Data Sent to Additional Tags
Additional GA4 tags receive the same events as your primary property:
All standard ecommerce events
Custom events (if configured)
The same product and transaction data
This ensures consistent data across all your analytics properties.