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Standard Events

Configure which GA4 ecommerce events are tracked. Premium users can toggle individual events on or off.

Updated over 2 weeks ago

Standard GA4 Ecommerce Events

The app tracks these events automatically:

Event

Description

Data Included

page_view

Any page is viewed

Page URL, title

view_item

Product page viewed

Product ID, name, price, brand

search

Search performed

Search query

add_to_cart

Product added to cart

Product ID, name, price, quantity

remove_from_cart

Product removed from cart

Product ID, name, price, quantity

begin_checkout

Checkout started

Cart contents, total value

add_shipping_info

Shipping info submitted

Shipping method, cart value

add_payment_info

Payment info submitted

Payment method, cart value

purchase

Order completed

Transaction ID, revenue, tax, shipping, items

Enabling/Disabling Events (Premium)

On the Premium plan, you can toggle individual events on or off:

  1. Open the Pasilobus Google Analytics app

  2. Find the Standard Events section

  3. Toggle events on (tracked) or off (not tracked)

  4. Changes take effect immediately

This is useful if you:

  • Only want to track conversion events (purchases) and want to reduce noise

  • Have another system (like Google & YouTube) already tracking certain events

  • Want to reduce data volume in GA4, especially on high-traffic stores

On the Free plan, all standard events are tracked automatically and cannot be disabled.

Enhanced Data Tracking

Each event is sent to GA4 with detailed data—product names, prices, quantities, transaction values, tax, shipping, and more. This powers GA4’s built-in ecommerce reports including product performance, shopping behavior analysis, checkout funnel visualization, and revenue attribution.

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