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How Ga4 Tracking Works

Understand what ecommerce events are tracked automatically and when data appears in GA4.

Updated over 2 weeks ago

What Gets Tracked

The app automatically tracks all standard GA4 ecommerce events:

Event

When It Fires

page_view

Customer views any page

view_item

Customer views a product page

add_to_cart

Customer adds a product to cart

remove_from_cart

Customer removes a product from cart

begin_checkout

Customer starts the checkout process

add_shipping_info

Customer enters shipping information

add_payment_info

Customer enters payment details

purchase

Customer completes a purchase

search

Customer performs a search

Each event includes relevant data like product IDs, names, prices, quantities, and transaction values.

Server-Side Tracking

The app uses server-side tracking for checkout and purchase events, making them resistant to ad blockers and privacy browsers. This means the events that matter most for revenue tracking are captured reliably.

Data in GA4

After events are tracked, data typically appears in your GA4 reports within 24-48 hours. For real-time testing, use GA4’s DebugView.

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