Message Translations

If your store serves customers in more than one language, you can provide translated versions of each announcement message. When a visitor's browser language or Shopify market language matches one of your translations, the bar automatically shows the translated text instead of the default message.

How It Works

Each message in an announcement bar can carry translations for multiple languages. The translations are stored as JSON alongside the message and are preserved even when you edit other settings on the bar.

When the bar loads on the storefront, it checks the visitor's language in this order:

1. The Shopify market language for the current storefront context.
2. The visitor's browser language.

If a translation exists for that language, it replaces the default message text. If no translation matches, the default message text is shown as-is.

Adding Translations

Translations are generated for you. You don't enter each language by hand – the app translates every message into the other languages your store is set up for, and you review the result.

1. Add the languages you sell in on the Translations settings page. If only one language is configured, there is nothing to translate into and the page tells you so.
2. Open the announcement bar from your list to reach its detail page.
3. Under Manage this bar, click Translations.
4. The page lists the languages your messages will be translated into. Translations are generated the next time you save the bar.
5. Come back to the same page to review the generated text. Each message shows its original wording with an editable field per language.
6. Adjust anything that reads awkwardly, then click Save translations.

Translations live on their own page rather than in the bar editor, so the main editing screen stays focused on design.

Per-Message Translations

Translations are tied to individual messages, not to the bar as a whole. In a multi-message bar, each message can have its own set of translations. This means:

• Message 1 could have French and Spanish translations.
• Message 2 could have only a French translation.
• Message 3 could have no translations at all.

Each message falls back to its own default text independently.

What Gets Translated

Only the message body text is translated. Other parts of the bar such as the countdown timer labels, close button, and navigation arrows use their own localization and are not affected by message translations.