An intro offer charges a different price for a customer’s first order — or first few orders — than for the orders that follow. It’s one of the most effective ways to win new subscribers: a strong “first box” deal lowers the barrier to starting, while your normal price protects your margins over the life of the subscription. This is built into each purchase option, so the right price is applied automatically at every renewal.
Why this is different from a discount code
A one-time discount code only affects the first checkout and then disappears, which is hard to manage and easy for customers to abuse. Intro pricing is part of the subscription itself: the app knows it’s the customer’s first order versus their fifth, and charges the correct price each time — no codes, no manual steps, and it can’t be reused.
How it works
Inside a purchase option, turn on Offer a different discount on the first orders. You then set two things:
The intro price - The discount applied to the early orders (a percentage, a fixed amount, or a fixed price).
How many orders get it - The number of initial orders the intro price applies to, before your standing price takes over.
The standing discount you’ve already set becomes the price for every order after the intro period.
Common setups
Strong first box - 30% off the first order, then your usual 10% off. Great for converting first-time shoppers.
First order only - 50% off the first order, then full price. Set the standing discount to none so later orders are charged normally.
Intro run - 20% off the first three orders, then 10%. Rewards customers through the early period when most cancellations happen.
What the customer is charged
The intro price applies to the first order (or first few, if you chose more than one). Starting with the next order after the intro period, the customer is charged your standing price automatically. They’ll see the difference reflected in their renewals, and the confirmation makes the first-order saving clear at checkout.
A note on margins
Because the intro price is locked to the first orders only, a deep “first box” discount won’t keep applying forever — your standing price protects profitability on the long tail of renewals. Pair a strong intro with a minimum commitment (Commit & Save) if you want to ensure enough orders to make the intro worthwhile.