Every click on one of your short links is recorded as it passes through, with no tags to install and nothing to configure. This article explains what gets collected and where each number shows up; the Analytics page itself is covered in its own article.
What gets recorded
For each click the app stores:
The time - Used for every chart and every date-range total
The referrer - The site the visitor came from, when the browser sends one. Clicks with no referrer — a typed URL, a bookmark, a QR scan, most apps — are simply counted without one.
The device type - Mobile, tablet or desktop, worked out from the browser
The platform - iOS, Android, Windows, Mac, Linux or Chrome OS
QR-code scans are ordinary clicks: the code encodes the short URL, so a scan goes through the same redirect and lands in the same numbers.
Where the numbers appear
The same click data surfaces in four places, each answering a different question.
The metrics at the top of the home page - Clicks Today against yesterday, or Clicks (7 days) against the previous seven days when there has been no activity in the last two days. The percentage badge is the change between those two periods.
The links table - Each row’s Clicks column is that link’s lifetime total, which makes it easy to spot your best performer at a glance.
A link’s own page - A chart of the last seven days for that link, with its total for the period and a View full analytics link through to its detailed report.
The Analytics page - Everything for a date range you choose: clicks over time, top links, referrers, and the device and platform split.
Lifetime totals against period totals
These two numbers are easy to confuse, and they rarely match:
Lifetime clicks - Every click the link has ever had. This is the figure in the links table and on the link’s page.
Clicks in a period - Only the clicks inside the date range you selected on the Analytics page.
A link created last year with 4,000 clicks shows 4,000 in the table and perhaps 12 for “Last 7 Days”. Both are right.
Referrers
A referrer tells you which site the visitor was on before they followed your link — social platforms, webmail, a blog that linked to you, an affiliate. Use it to see which channels are actually delivering, and to spot traffic from somewhere you did not expect.
Not every click has one. Direct traffic, QR scans and many mobile apps send no referrer at all, so referrer totals will normally add up to less than your total clicks. That gap is expected and is not lost data.
Devices and platforms
The Analytics page breaks your clicks down by device type and by platform. This is most useful as a sanity check on where a campaign is landing: a link you only put in a printed catalogue showing up as overwhelmingly mobile tells you the QR code is doing its job.
Individual link reports
To look at one link in detail:
Open the link from the home page
Click View full analytics in its Clicks section
The link’s report adds a per-country breakdown alongside its chart, its total for the period, and its top referrers. You can also reach the same report from the Top Links table on the Analytics page by clicking View.
Plan requirements
Free plan - Links work normally and every click is still recorded. Lifetime click counts stay visible in the links table. The Analytics page shows an upgrade prompt instead of figures.
Paid plans - The full Analytics page, date ranges, charts, top links, referrers, device and platform breakdowns, per-country data on individual reports, and the trend badges on the home page.
Because clicks are recorded whatever your plan, nothing is lost while you are on the free plan — upgrade later and the history is there waiting.
Next Steps
Access detailed Analytics for deeper analysis
Set up UTM Parameters for campaign tracking
Compare plans in Plan Comparison