Short Links transforms long, complex URLs into clean, memorable links that are perfect for marketing, social media, and customer communications. Understanding how the system works helps you use it more effectively.

When you create a short link, the app generates a unique URL that lives on your store’s domain. When someone clicks this link, they’re instantly redirected to your destination URL while the app tracks the click for analytics.

For example:

The short link is cleaner, easier to share, and still gets your customers to the right place.

Short Links uses Shopify’s app proxy system to handle redirects. Here’s what happens when someone clicks a short link:

This all happens in milliseconds, so visitors experience a seamless redirect.

Your short links follow this structure:

You can customize the unique key when creating links. For example:

Short Links can automatically pass UTM parameters from the incoming link to the destination URL. This is powerful for tracking campaigns.

Example scenario:

You share a link on Facebook: yourstore.com/a/s/sale?utm_source=facebook&utm_medium=social

With UTM passthrough enabled, the visitor is redirected to: yourstore.com/collections/sale?utm_source=facebook&utm_medium=social

This means your Google Analytics properly attributes the traffic to your Facebook campaign, even though you used a short link.

UTM passthrough is available on paid plans and can be toggled in Settings.

Every click on your short links is tracked automatically. The app records:

This data powers your analytics dashboard, showing:

Analytics features require a paid plan. Free plan users can create and use short links but won’t have access to detailed click data.