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Custom Domain

Short Links uses your Shopify store's domain for all shortened URLs. Your links automatically use your store's primary domain, providing a branded experience without additional configuration.

Short Links puts your links on your own store domain rather than a shared shortener like bit.ly, so what you share reads as yourstore.com/summer. There is nothing to set up for this — the app follows whatever domain is primary in your Shopify settings.

Why your own domain matters

  • People recognise it - A link on a domain your customers already know does not look like it might be spam, which matters most in email and in print

  • Nobody else can take it away - Third-party shorteners can shut down, change terms, add interstitials or end up on a blocklist, and every link you printed goes with them

  • Link equity stays with you - Anyone linking to your short URL is linking to your domain, not to somebody else’s

URL structure

Your short links look like this:

https://[your-domain]/[key]

  • [your-domain] - Whichever domain is primary in your Shopify store

  • [key] - The short key, either one you chose on a paid plan or a five-character key the app generated

Examples:

  • https://yourstore.com/sale

  • https://yourstore.com/new-arrivals

  • https://yourstore.com/vip-access

Links created before 29 July 2024 use an older https://yourstore.com/a/s/[key] form. Those keep working unchanged — the app just builds new links the shorter way. Each link’s page and the copy button in the links table always show the correct URL for that link, so copy from there rather than assembling one by hand.

Which domain gets used

Short links follow your store’s primary domain automatically:

  • A custom domain - If yourstore.com is primary, links are yourstore.com/sale

  • A subdomain - If shop.yourstore.com is primary, links are shop.yourstore.com/sale

  • A .myshopify.com domain - Works too. A custom domain is not required, though yourstore.myshopify.com/sale is less memorable.

To check which is primary, go to Shopify Admin > Settings > Domains and look for the domain marked Primary.

Every domain on Shopify has automatic SSL, so your short links are always served over HTTPS.

If you change your primary domain

New links pick up the new domain immediately. Links you have already shared are the thing to think about: keep the old domain connected to the store so Shopify can redirect it, or treat the old short URLs as retired and issue new ones. Anything already printed is the reason to decide this carefully rather than quickly.

Frequently asked questions

  • Can I use a completely separate short domain? - Not currently. Links live on your Shopify store’s own domain, which is what makes them work with no DNS setup on your side.

  • Will links work on my .myshopify.com domain? - Yes, if that is your primary domain. They will read as yourstore.myshopify.com/sale.

  • What if I have several domains? - Shopify allows many but only one is primary, and short links use that one. Visitors arriving on your other domains are redirected to the primary by Shopify.

  • Can I choose the part after the domain? - Yes, on a paid plan. Fill in Custom URL when creating a link to pick your own key instead of a generated one.

Next Steps

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