Plan Comparison
Short Links offers different plans to match your business needs. This guide compares features across all available plans.
Free Plan (Starter)
The free plan lets you get started with basic link shortening:
Included Features
✅ Create short links
✅ Custom URL keys
✅ Link names and notes
✅ Link expiration dates
✅ Basic click count per link
✅ Dashboard overview
✅ Unlimited active links
Not Included
❌ Detailed analytics and reports
❌ Click trend charts
❌ Referrer tracking
❌ UTM Passthrough
❌ Date range filtering in reports
The free plan is perfect for:
Trying out the app
Basic link shortening needs
Small stores with simple requirements
Paid Plan Features
Upgrade to unlock the full power of Short Links:
Analytics & Reports
✅ Full Reports dashboard
✅ Interactive click charts
✅ Date range filtering (Today, 7/30/90 days, monthly)
✅ Top performing links analysis
✅ Click trend comparisons
✅ Individual link reports
Traffic Insights
✅ Referrer breakdown (where clicks come from)
✅ Traffic source analysis
✅ Dashboard click trends with percentages
UTM Features
✅ UTM Passthrough (automatic parameter forwarding)
✅ Campaign tracking insights
✅ Toggle UTM passthrough on/off
Everything in Free
✅ All free plan features included
✅ Unlimited link creation
✅ Custom keys and expiration
Feature Comparison Table
Feature | Free | Paid |
Create short links | ✅ | ✅ |
Custom URL keys | ✅ | ✅ |
Link names & notes | ✅ | ✅ |
Expiration dates | ✅ | ✅ |
Basic click counts | ✅ | ✅ |
Dashboard metrics | Basic | Full |
Reports page | ❌ | ✅ |
Click charts | ❌ | ✅ |
Date range filtering | ❌ | ✅ |
Referrer tracking | ❌ | ✅ |
UTM Passthrough | ❌ | ✅ |
Trend comparisons | ❌ | ✅ |
Individual link reports | ❌ | ✅ |
Analytics Access
Analytics is one of the key differentiators between plans:
Free Plan Analytics
See total click count on each link
See total links and active links on dashboard
No historical data or trends
No traffic source information
Paid Plan Analytics
Full analytics dashboard with charts
Historical click data over time
Referrer breakdown showing click sources
Compare time periods (yesterday, last week, etc.)
Drill down into individual link performance
Trend indicators showing growth/decline
UTM Passthrough Availability
UTM Passthrough is exclusive to paid plans:
Free Plan
Cannot use UTM Passthrough
Must embed UTM parameters directly in destination URLs
Settings page shows upgrade prompt
Paid Plans
UTM Passthrough enabled by default
Toggle on/off in Settings
Automatically forwards UTM params from link to destination
Great for multi-channel campaigns
See UTM Passthrough for full details.
Link Limits by Plan
Free Plan
Unlimited link creation
All links remain active
No monthly limits
Paid Plans
Unlimited link creation
All features unlocked
Priority support available
Both plans offer unlimited links—the difference is in analytics and advanced features, not link quantity.
Choosing the Right Plan
Choose Free If:
You’re just getting started
You only need basic link shortening
You don’t need detailed analytics
You have a small number of campaigns
Choose Paid If:
You run marketing campaigns and need tracking
You want to understand where traffic comes from
You need UTM Passthrough for flexible campaign attribution
You want trend analysis to measure growth
You manage multiple links and need insights
Next Steps
Upgrade your plan to unlock features
Explore Click Analytics available on paid plans
Learn about UTM Passthrough