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Understanding Private Apps vs Public Apps

Pasilobus builds both public apps (available in the Shopify App Store) and private apps (exclusive to our merchants). Let's clear up what each means for your business.

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Public Apps: Available to Everyone

What They Are

Public apps are listed in the Shopify App Store. Any Shopify merchant can find, install, and use them. We currently maintain many public apps including:

  • Combined Listings

  • Store Locator

  • Announcer

  • Product Options

  • Sticky Cart

  • Cookie Bar GDPR

  • Wishlist Pro

  • And more

How They Work

  • Install directly from Shopify App Store

  • Standard monthly pricing

  • Updates automatically

  • Support through help.pasilobus.com

  • Used by thousands of merchants

Benefits

✅ Proven functionality tested by many stores
✅ Regular updates and improvements
✅ Shopify App Store reviews for transparency
✅ Lower cost due to shared development
✅ Quick installation and setup

Limitations

  • Same features as competitors using the app

  • Limited customization options

  • Generic functionality

  • No exclusive advantages

Private Apps: Custom Solutions on Our Infrastructure

What They Are

Private apps are custom-built applications running on Pasilobus infrastructure. They're not listed in the public App Store and are installed directly by us.

How They Work

  • Built based on your requirements

  • Hosted on our infrastructure

  • Access through merchant.pasilobus.com

  • Custom pricing based on complexity

  • Maintained and updated by us

What "Private" Means

Private access - Not available in public App Store
Private installation - We install it for you
Custom configuration - Set up for your needs
Direct support - Priority assistance

What "Private" Doesn't Mean

Exclusive features forever - Functionality may appear in other apps
Proprietary ownership - Pasilobus owns the code
Competitor blocking - Others might get similar features
Feature monopoly - We may reuse good ideas

Benefits

✅ Get functionality before it's publicly available
✅ Influence feature development
✅ Custom implementation for your workflow
✅ No waiting for public app development
✅ Direct input on improvements

Requirements

  • Store Care Complete plan

  • Qualified merchant status

  • Clear business case

  • Ongoing partnership

Key Differences

Installation

Public: Shopify App Store → Install → Configure
Private: Pasilobus builds → We install → Custom setup

Pricing

Public: Fixed monthly price for everyone
Private: Custom pricing based on your app

Updates

Public: We update for all users simultaneously
Private: Updates coordinated with your schedule

Support

Public: Standard support channels
Private: Direct access to development team

Customization

Public: Settings and options available to all
Private: Built exactly for your requirements

When to Use Each

Choose Public Apps When:

  • You need common functionality

  • Budget is primary concern

  • Speed of implementation matters

  • Standard features work fine

  • Testing new concepts

Choose Private Apps When:

  • You need functionality that doesn't exist yet

  • Timing is critical for your business

  • Custom integrations required

  • Specific workflow needs

  • You want to influence development

Real Examples

Public App Example: Store Locator

Every retailer needs store locations on their site. Our Store Locator app provides this with great features at a standard price. Thousands use it successfully.

Private App Example: Custom Inventory Sync

A merchant needed real-time inventory sync with their warehouse system using proprietary APIs. We built a private app that handles their specific workflow. While the sync functionality is unique to them, the general inventory management features we developed might appear in future public apps.

The Hybrid Approach

Most successful merchants use both:

Foundation: Public Apps

Start with our public apps for standard needs:

  • Announcer for promotions

  • Combined Listings for variants

  • Store Locator for locations

Acceleration: Private Apps

Add private apps to move faster:

  • Get features before they're public

  • Custom integrations

  • Specific workflow solutions

  • Early access to innovations

How Private Apps Evolve

When building private apps, we often:

  1. Combine existing Pasilobus features in new ways

  2. Add custom functionality for your needs

  3. Create solutions that solve broader problems

  4. Learn what features merchants need most

This collaborative process means:

  • You get immediate access to the solution you need

  • We learn from real merchant challenges

  • The Pasilobus ecosystem improves over time

  • Future development is informed by actual use cases

Your private app remains your configured solution, but the experience helps us build better products for everyone.

Flexibility and Considerations

Private apps offer flexibility, but consider:

  • Month-to-month billing after initial development

  • 30-day notice for cancellation

  • Some custom functionality may not have public alternatives

  • Data migration assistance provided when possible

⚠️ Important: While we strive to maintain flexibility, some highly custom private apps may be deeply integrated with your store's operations. Removing them could require workflow adjustments or finding alternative solutions. We'll always work with you to plan transitions carefully.

Transitioning Between App Types

From Private to Public

Sometimes the functionality you need in a private app becomes available in a public app:

  • You can switch to the public app anytime

  • We'll help migrate your data and settings

  • Often reduces your monthly cost

  • Keep your configurations intact

Discontinuing Private Apps

Need to remove a private app?

  • Cancel anytime with 30 days notice

  • We'll help preserve your data

  • Transition to public alternatives if available

  • No long-term contracts or lock-in

⚠️ Note: Some custom functionality in private apps may not have direct replacements in public apps. We'll work with you to find the best path forward, but transitioning away may require operational adjustments.

Flexibility First

You're never locked into a private app:

  • Month-to-month billing

  • Switch between solutions as needed

  • Upgrade or downgrade based on needs

  • Your data remains portable

Cost Considerations

Public Apps

  • Predictable monthly cost

  • Shared among all users

  • Immediate ROI

  • No development fees

Private Apps

  • Higher monthly cost

  • Possible development fee

  • Custom pricing model

  • Investment in early access

Access and Management

Public Apps

  • Manage in Shopify admin

  • Standard Shopify billing

  • Uninstall anytime

  • Settings in app interface

Private Apps

  • Manage via merchant.pasilobus.com

  • Billed through Pasilobus

  • Removal requires coordination

  • Custom admin interfaces

Making the Decision

Ask yourself:

  1. Does this functionality exist? → Public app if yes

  2. Can I wait for public development? → Public app if yes

  3. Do I need it customized for my workflow? → Private app

  4. Will early access give me an advantage? → Private app

  5. Is standard good enough? → Public app

Getting Started

With Public Apps:

  1. Browse Shopify App Store

  2. Check our app listings

  3. Read reviews and features

  4. Install and configure

  5. Contact support if needed

With Private Apps:

  1. Must have Store Care Complete

  2. Submit request through dashboard

  3. Discovery call with team

  4. Proposal and timeline

  5. Development and deployment

Important Notes

Code Ownership: Pasilobus retains ownership of all code in both public and private apps.

Feature Distribution: Good ideas from private apps may be incorporated into public apps or other private apps. This helps the entire Pasilobus ecosystem improve.

First-Mover Advantage: While features aren't exclusive forever, being first to market with new functionality often provides significant competitive advantage.

What's Next

Ready to explore specific features? Check out:

  • [Requesting Custom Features]

  • [App Updates and Maintenance]

Learn about our complete ecosystem:

  • [Store Care Plans]

  • [Power Audit: Optimizing Your Existing Store]

Remember: Public apps give you proven functionality quickly. Private apps give you early access to custom solutions. Both run on our infrastructure with our support.

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