Alert Clicks and Click Rate
See how many shoppers click the button in their restock alert, and what the click rate means
Restock Alerts counts how many shoppers click the button in their alert email, so you can see whether your alerts bring people back to the product.
What counts as a click
- Every alert email has a Shop now button. It goes through a short Restock Alerts link and then on to the product page, with the restocked variant already selected.
- The app records the first click from each alert. A shopper who clicks the same email three times counts once.
- A click is a visit to the product page, not an order. Restock Alerts doesn't know whether the shopper went on to buy.
Where to see clicks
- Home page: Alert clicks (30 days). How many alerts sent in the last 30 days were clicked, and the click rate under it ("20% of alerts sent").
- Campaign page: Clicked. On a completed campaign, how many shoppers clicked their alert and what share of the alerts sent that is.
- Export CSV on the Campaigns page has a
clicked_atcolumn with the time of each shopper's first click.
How the click rate is worked out
The click rate is clicks divided by alerts sent, as a percentage. Only alerts that actually went out count: shoppers who never confirmed their email weren't emailed, so they aren't in the rate. On the home page both numbers cover alerts sent in the last 30 days, so a click on an older alert doesn't count there.
Clicks in your analytics
The product link is tagged utm_source=restock-alerts, utm_medium=email and utm_campaign=back-in-stock. In Shopify Analytics, or any analytics tool that reads UTM tags, these visits show up as their own source, and you can follow them through to orders there.
Act on clicks with Shopify Flow
The Restock alert clicked Flow trigger runs on each first click. It includes the product, variant, shopper email, product link, product and variant IDs, and the shopper's language. Use it, for example, to tag the customer or add them to a Klaviyo or Omnisend list for a follow-up.
Ask Sidekick
Shopify Sidekick can read the same numbers: ask "How many people clicked my restock alerts this month?" or "What's my restock alert click rate?".
Reading the click rate
- A high rate with few sales usually points at the product page: price, stock left or shipping.
- A low rate can mean the restock came long after the signup. An alert offer (a discount code in the email) can help.
- Alerts that land in spam aren't clicked. If the rate drops suddenly, check Customers Are Not Receiving Notifications.