Everything in the app works the same way on every plan. What changes is how many listings you can have, and which of the extra tools are switched on.
You will see every feature in the app whichever plan you are on. The ones your plan does not include are greyed out and say so when you hover over them, so nothing is hidden from you — you can always see what is there before deciding whether it is worth upgrading for.
What each plan includes
Starter
Up to 10 listings
Swatches on product pages and collection pages
Import and export by CSV
Uploading a folder of swatch images in one go
Growth — everything in Starter, plus
Up to 100 listings
Value order: put an option’s values in a set order — A to Z, by price, or in stock first
Advanced — everything in Growth, plus
Up to 1,000 listings
Badges: mark a value as Most popular, New or Limited
The automatic Most popular badge, which follows what your customers actually look at
Premium — everything in Advanced, plus
Unlimited listings
Split a product: turn one product’s variants into separate products, each with its own page and web address
On every plan
These are not tied to a plan at all:
Creating listings and grouping products
Choosing how each option looks — color swatches, image swatches, text buttons or a dropdown
Swatch order, which sets the order products appear in within a listing
Grouping products in bulk by their names
Scanning your catalog for products that could be grouped
Translations
Changing plan
Open Settings, then Billing. Changes take effect straight away.
If you drop to a lower plan, nothing you have set up is deleted. Badges and value orders you chose are kept and simply stop being used, and they come back exactly as they were if you move back up.
Listing limits
The listing count is the number of listings you have, not the number of products in them. A listing holding forty products counts as one.
If you reach your limit, existing listings keep working — you just cannot create another until you remove one or move up a plan.