Every shopper who leaves your store without buying is a sale you may never recover. Wishlist gives them a reason to come back — and gives you data on what they actually wanted. You can finish the setup in a few minutes.

Open the Wishlist listing on the Shopify App Store and click Add app. Approve the install when Shopify prompts you.

Wishlist opens to a setup wizard as soon as the install finishes.

The wizard walks you through four steps. Each step has a button that drops you in the right spot in your Shopify admin.

Step 1: Turn on the app embed — The app embed runs the wishlist across your whole store: collection page icons, the floating widget, confirmation messages, and the count badge. Click the wizard button to open the theme editor, switch the Wishlist embed on, and click Save.

Step 2: Add the wishlist button block — This puts the “Add to Wishlist” button on your product pages. Click the wizard button to open your product template in the theme editor. The block is added for you — drag it where you want it (most stores place it just under the Add to Cart button) and click Save.

Step 3: Add wishlist to customer accounts — Logged-in customers get a Wishlist link inside their account portal. Click the wizard button to open Settings > Customer accounts and turn on the Wishlist extension.

Step 4: Finish — Click Complete so the wizard can verify all three pieces are active.

If the wizard says it couldn’t check rather than telling you something is missing, that’s a temporary problem reaching Shopify, not a problem with your setup. Click Retry — it usually clears on the second attempt. Nothing you’ve already enabled is lost.

You can add a wishlist heart to your store header so customers can reach their saved items from anywhere. This is a separate theme block, so you add it by hand:

Open your storefront in a new tab and run through this checklist:

If the button doesn’t appear, see Button Not Showing.