If the wishlist button isn’t showing up on your store, it’s usually one of two things: the app embed is off, or the button block isn’t on the page. Both are quick to fix.
Check the app embed
Nine times out of ten, the embed has been switched off.
Go to Online Store > Themes
Click Customize on your active theme
Click App embeds in the left sidebar
Find Wishlist and make sure the toggle is on
Click Save
If Wishlist isn’t listed under App embeds at all, reinstall the app from the Shopify App Store.
Check the block is on the page
The embed runs the global pieces (collection icons, floating widget, confirmations), but the product page button and header icon are separate blocks you add by hand.
Product page button: In the theme editor, switch to Products > Default product. Look for Wishlist Button in the section list. If it’s missing, click Add block > Apps > Wishlist Button, then click Save.
Header icon: Open your Header section. Look for Wishlist Icon in the block list. If it’s missing, click Add block > Wishlist Icon, then click Save.
Check for theme issues
A handful of theme situations need a bit more work:
Old themes — May not support app blocks at all. Update to the latest version or reach out to us for help with manual integration.
Custom themes — Confirm the theme is built on Online Store 2.0 and the product template has app block zones. Open the browser console (F12) and check for JavaScript errors.
Third-party themes — Check the theme’s docs for app compatibility, ask the theme developer, or reach out to us for CSS fixes.
Clear caches
If the button is added but you still don’t see it, you might be looking at a cached page.
Browser cache — Hard-refresh with Ctrl+Shift+R (Windows) or Cmd+Shift+R (Mac)
Shopify cache — Go to Online Store > Themes > Actions > Edit code, make a tiny change, save, then revert
CDN cache — If you run a CDN in front of Shopify, purge the cache for your domain
Still stuck?
Open the browser console (F12) and look for errors
Turn off other storefront apps one at a time to rule out a conflict
Try a different browser or incognito window
Reach out to support with your store URL
