Shopify Flow is Shopify’s own automation tool. Wishlist sends an event to it whenever a shopper creates a list, so your store can react automatically — tag the customer, add them to a segment, post to Slack, or send an internal email. There’s nothing to switch on: the connection ships with the app and is live as soon as Wishlist is installed.
What Wishlist sends to Flow
New list created - Runs when a shopper creates a wishlist or gift registry. Passes the list name and the customer it belongs to.
You’ll find it in Flow’s trigger list under Wishlists.
Build your first workflow
Install Shopify Flow if you don’t have it — it’s free from Shopify
Go to Wishlist > Settings > Integrations and click Open Shopify Flow
Click Create workflow
Choose New list created as the trigger
Add the actions you want — the list name and customer are available as variables in every step that follows
Things worth automating
Tag the customer so you can segment shoppers who use wishlists and market to them differently
Notify your team in Slack or by email when a gift registry is created, so you can offer help with a big order
Add to a customer segment for a follow-up campaign in Shopify Email
Why a workflow might not run
Flow isn’t installed. The trigger only appears once Shopify Flow is on the store.
The workflow is turned off. New workflows are drafts until you click Turn on workflow.
The list was created before you built the workflow. Flow only reacts to events that happen after the workflow goes live — it doesn’t backfill.