Customer-specific rules let you apply different quantity limits based on customer tags. This means wholesale customers, VIPs, and retail shoppers can each have their own buying limits on the same products.
Shopify customer tags are labels you assign to customers in the Customers section of your admin. Common examples: wholesale, vip, retail, employee.
Setting Up Customer Tag Rules
Go to Rules and create or edit a rule
In the Customer tags section, enter one or more tags
Set the quantity limits for customers with those tags
Save the rule
You can create multiple rules for the same product with different tags. For example:
Retail customers (no tag) – max 5 per product
Wholesale (tag:
wholesale) – min 50, step 10, no maximumVIP (tag:
vip) – max 20 per product
What Happens for Customers Without Matching Tags
If a rule targets a specific tag and the customer does not have that tag, the rule does not apply to them
If you also have a general rule (no tag filter) for the same product, that rule applies instead
If no rules match, the product has no quantity restrictions
What the Customer Sees
Logged-in customers see limits based on their tags automatically
Guest customers (not logged in) only see rules that have no tag filter
Error messages at checkout reflect the limits that apply to the specific customer
Plan
Requires the Advanced plan.