Split takes one product that has many variants and turns each one into its own product, then groups them back together so shoppers can still switch between them from any of the pages. It is how a color or a style gets its own product page, its own web address, its own photos, and a place in your collections.
Split is part of the Premium plan. You will see the button on the Listings page on every plan, but it only opens on Premium.
When to split
You want a variant to have its own page and its own web address
You want to put a variant into a collection on its own
A product is close to Shopify’s limit of 100 variants
A color needs its own photos, its own price, or its own stock
How to split
Open Listings
Choose Split a product
Pick the product you want to split
Choose which option to split by — Color, Size, Material, whichever that product uses
Check the preview. It shows every product that will be created, its price, and how many variants sit behind it
Press the button to create them
Nothing is added to your store until that last step, so you can look at the preview and back out.
What you get
Say you sell a jacket in 5 colors and 4 sizes. That is 20 variants on one product today.
Split it by Color and you get 5 products, one per color. Each one keeps its 4 sizes. They are grouped together, so a shopper on the red page still sees swatches for the other four colors and can move between them.
Each new product has its own web address and can go into any collection you like.
Splitting only one variant
Split works on a whole option at once — pick Color and you get a product for every color, not just the one. There is no way to peel off a single variant and leave the rest behind.
If you only want one variant separated, do it the other way round:
In Shopify, create the product you want on its own page, and remove that variant from the original product
In the app, open Listings and create a listing
Add the original product and the new one to it
You end up in the same place — two product pages, shoppers moving between them with swatches — without disturbing the rest of your catalog.
What comes across, and what does not
Comes across — the description, vendor, product type and tags from the original product, the price, and the barcode. A SKU comes across when exactly one variant became that product; when several did, there is no single SKU to copy.
Does not come across — stock. New products start with none, so set your quantities before you publish.
When several variants sit behind one new product, the lowest price comes across. In the jacket example, each color arrives priced at its cheapest size, and you set the rest in Shopify.
Everything arrives as a draft
The new products are drafts, and so is the listing that groups them. Nothing appears in your store until you publish it. That is deliberate — it gives you room to set stock, check prices and add photos first.
Before you split
Splitting creates real products in your store and there is no undo. Removing them again means deleting each one in Shopify by hand. That is what the preview is for: check the number of products and their names before you press the button.
A product with 100 or more variants is read up to that limit.