Product targeting controls which products display your option groups. Apply options to your entire catalog or select specific products—giving you flexibility in how customization is offered across your store.
Application Scope
When creating or editing an option group, choose the scope:
All products - Every product in your store shows these options
Specific products - Only selected products show these options
Apply to All Products
Use this when options should appear universally:
Gift wrapping available on everything
Rush shipping for all orders
Terms acceptance checkbox
All products automatically include the group’s options. New products added to your store will also show these options.
Specific Product Selection
Use this when options only apply to certain products:
Engraving on jewelry only
Custom sizing on furniture
Personalization on gifts
You manually select which products receive the options.
Using the Product Picker
For specific product targeting:
Open the option group
Click the Products link (or the product count)
Click Add Products
Search or browse to find products
Select products to add
Click Add to confirm
Products immediately start showing the group’s options.
Removing Products
To remove a product from an option group:
Open the option group’s products list
Find the product to remove
Click the remove icon
Confirm removal
The product no longer shows those options.
Best Practices
Start specific, expand later - It’s easier to add products than remove them. Start with specific targeting and expand if needed.
Use collections - Group similar products in Shopify collections, then add collection products to option groups for easier management.
Combine groups - A product can belong to multiple option groups. A jewelry item might have both “Engraving” and “Gift Services” groups.