Recently Viewed uses fair, visitor-based billing. You pay for unique people who browse products, not page views or sessions. A visitor can return to your store as many times as they want within a billing cycle and still only count once.

Once a visitor is counted, all their subsequent visits are free for the rest of your billing cycle. Whether they come back 2 times or 200 times, you’re never charged extra.

When visitors are logged in to their account, we automatically recognize them across all their devices. Someone browsing on their phone, tablet, and laptop counts as just one visitor—saving you money while providing a seamless experience for your customers.

Here’s something unique about our billing: when a guest visitor later logs in, we automatically merge their sessions and credit your visitor count.

For example, if someone browses your store on their phone (counted as visitor #1), then later logs in on their laptop, we recognize they’re the same person and reduce your count by one. You’re never double-charged for the same customer.

This means the more your visitors create accounts, the lower your actual visitor count becomes—often significantly lower than your initial traffic numbers.

For visitors who aren’t logged in, we track them per browser session. This is the standard approach across the industry, and our generous plan limits are designed to accommodate typical browsing patterns.

Encouraging visitors to create accounts gives them the best experience—their recently viewed products sync across all devices—and can actually reduce your visitor count when sessions merge together.

Your billing cycle runs for 30 days. At the start of each new cycle, your visitor count resets to zero, giving you a fresh allowance.

Our visitor counts are typically much lower than what you’ll see in Shopify Analytics. Here’s why that works in your favor:

We only count product browsers. Visitors who land on your homepage or blog but never view a product aren’t counted at all. You only pay for engaged shoppers.

We count people, not sessions. If one person visits your store 10 times in a month, we count them as 1 visitor. Shopify would show 10 sessions. This alone can mean your Recently Viewed count is a fraction of your Shopify traffic.

Repeat visits are free. Your most engaged customers—the ones who keep coming back—don’t increase your bill. They browse as much as they want within each cycle.

Our plans are designed to give you plenty of room to grow. Each plan includes a generous visitor allowance:

Because we count unique visitors (not sessions or page views), these limits go much further than you might expect. A store with 10,000 monthly sessions in Shopify might only use 2,000-3,000 of their Recently Viewed visitor allowance.