When automations run

Auto-tags and the "profile completed" and "answer changed" Flow triggers follow your customers' answers. How quickly they react depends on where an answer was changed: answers saved by customers on their Profile page are picked up within seconds, and changes made anywhere else are picked up by an hourly check. This applies to the Pro plan.

Real time: the Profile page

When a customer saves a card on their Profile page, Customer Profiles reads their answers from Shopify straight away. Matching tags are added or removed, and Flow workflows start, within seconds.

Hourly: everything else

Once an hour, Customer Profiles rereads every answer in your store and catches up on changes it hasn't seen yet:

• Answers you or your staff change in the Customer Profiles block in your admin
• Answers written by Shopify Flow, an import or another app
• New auto-tag rules, applied to customers who already match
• Removed rules, whose tags come off again

Each change is handled once, whether it was picked up in real time or by the hourly check.

The first check after upgrading

The first hourly check after you move to Pro records the answers customers have already given, without starting any Flow workflows: answers given before you had Pro aren't treated as changes. Auto-tag rules are applied in that first check.

Birthdays and anniversaries

Birthday and anniversary workflows run on their own schedule, once a day after 8am in your store's time zone. See Shopify Flow triggers.