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Images and links for each network

Image sizes per network, the Photo and Branded templates, links and hashtags

Social Autopost uses your own product, collection and article photos. It never generates images. Each photo is cropped to the shape that network shows best, centred on the subject so the product stays in frame.

Sizes per network

  • Instagram - Portrait 4:5, 1080 × 1350
  • Facebook - Portrait 4:5, 1080 × 1350
  • Threads - Portrait 4:5, 1080 × 1350
  • LinkedIn - Square 1:1, 1080 × 1080
  • X - Landscape 16:9, 1200 × 675
  • Story - Vertical 9:16, 1080 × 1920, as a download from the queue to post yourself

Transparent product images are placed on white.

Which photo is used

For each channel Social Autopost picks the item's best photo for that shape: photos at least 1000 pixels on their short side come first, then the photo closest to the shape, then the item's own photo order. When the same item comes round again, it uses the next good photo, so your feed does not repeat the same image. Click Next photo in the queue to switch it yourself.

Instagram does not accept posts without an image, so an item with no photo is never proposed to Instagram. On the other networks it can go out as a text post.

Photo and Branded templates

Choose the look under How should images look? on the Autopost page.

  • Photo - The cropped photo, nothing added
  • Branded (Pro and up) - The photo with a band across the bottom in your Brand colour, showing the label (such as "New in", "Back in stock", "20% off", "Bestseller" or "From the blog"), the product, collection or article name, the price (for products) and your store name. The text is black or white, whichever reads better on your colour.

On the Free plan, posts use the Photo template.

Social Autopost adds the link to the product, collection or article itself, tagged so your analytics show which network sent each visit (utm_source is the network, utm_medium is social and utm_campaign names the reason, for example socialbox-new_arrival).

  • Facebook, X, LinkedIn and Threads - The link goes in the post (X is on Max and Ultra)
  • Instagram - Captions cannot hold clickable links, so the caption says "Link in bio." instead

Hashtags are added at the end and capped per network: up to 8 on Instagram, 3 on Facebook and LinkedIn, 2 on X and 1 on Threads.