Brand voice and suggestions

Social Autopost learns how your brand writes from the posts already on your connected accounts, so new captions sound like you. It also points out where your posts could do better, with numbers from your own history. You can edit the voice at any time.

How your voice is learned

Social Autopost reads the recent posts (up to 50) on your connected Facebook Pages, Instagram accounts and Threads accounts. For X and LinkedIn it uses the posts you have published through Social Autopost. From these it measures:

• Typical caption length
• Emoji and hashtags per post
• How often posts include a link, a question or a call to action
• The mix of single photos, carousels, videos and text posts, and which gets the most engagement (likes, comments and shares where the network reports them)
• The hour your posts do best (or, with too few measured posts, the hour you usually post)

It then writes a short description of your voice with a list of habits to keep and things to avoid. It needs at least five posts to describe your style; until then captions use a plain, warm voice based on your store's description.

The profile is refreshed automatically once a month. Click Learn from my posts under Your brand voice on the Autopost page to refresh it now. It appears within a minute. You can refresh it once every 10 minutes.

Editing the voice

Once your voice has been learned, the page shows how many posts it was learned from and your measured habits, and the description appears in How your posts sound. Change it to anything you like and click Save voice. Your edit is kept when the profile is refreshed.

Suggestions

Below the voice, Suggestions lists concrete improvements based on your numbers, for example:

• Your single-photo posts get 2.1× the engagement of carousel posts.
• Few of your posts ask people to do anything. Add a short call to action.
• Your posts carry a lot of hashtags. 3 to 8 focused ones work better.
• Your posts around 7 PM get the most engagement; Autopost posts at 10 AM.
• Your posts are long. Shorter captions are read more often.

Keep my style or apply the suggestions

Under When we write, choose:

• Keep my style - Captions match your measured habits: length, emoji and hashtags
• Apply the suggestions - Captions also follow the suggestions, such as ending with a call to action or using fewer hashtags

Click Save voice to keep your choice. Suggestions about posting time are for you to act on: change Time of day on the Autopost page if you agree.

What captions stick to

Whatever the voice, captions only use facts from the product or article itself. Social Autopost does not invent prices, materials, sizes, reviews or claims. It adds the link and hashtags itself (see Images and links for each network).