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What Is Announcer

Learn what announcement bars can do for your Shopify store and why you might need them.

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What is Countdown Timer & Announcer?

Announcement bars are horizontal banners that appear at the top or bottom of your store. They are the first thing visitors notice and are ideal for promoting sales, free shipping thresholds, new product launches, or any time-sensitive message. Countdown Timer & Announcer lets you create, schedule, and track these bars without touching your theme code.

What You Can Do

Four announcement styles control how messages appear:

  • Classic – static display, with optional rotation and navigation arrows for multiple messages

  • Fade – messages cross-fade with smooth transitions

  • Running Line – ticker/marquee scrolling text

  • Typed – typewriter effect, one character at a time

Seven background styles let you match your brand or stand out:

  • Solid, Gradient, Radial, Striped, Split, Animated Gradient, and Pulse

Countdown timers add urgency to any announcement. Pick from five visual styles (Flip Cards, Compact, Boxes, Circles, Minimal) and set what happens when the timer reaches zero.

Scheduling lets you set start and end dates so announcements go live and expire automatically – useful for flash sales, holiday campaigns, and product launches.

Analytics track views, clicks, and click-through rates for every announcement so you know what resonates with your customers.

A/B testing splits traffic between two variants of the same announcement so you can compare performance and pick the winner.

Regional variants show different messages to different Shopify markets or languages, so you can localize promotions without creating separate announcements.

How It Differs from Theme Content

Regular theme banners and sections live on individual pages and require theme editing to change. Announcement bars from Countdown Timer & Announcer span your entire store (or targeted pages), can be updated in seconds from the app, and come with built-in scheduling and analytics.

Plans

Countdown Timer & Announcer offers three plans: Free, Starter, and Unlimited. All plans include templates and the AI generator. Starter adds regional variants and more active bars. Unlimited adds A/B testing and unlimited bars. You can start on Free and upgrade anytime.

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