Option values are the choices within selection-type options. Each value can have its own price, image, and linked product. Setting up values correctly ensures customers see the right choices and pricing.
Adding Option Values
For dropdown, radio button, checkbox, and swatch options:
Create or edit an option
In the Option Values section, click Add value
Enter the value name (what customers see)
Repeat for all choices
Values appear in the order you add them. Drag to reorder if needed.
Setting Prices
Add extra charges for specific option values:
In the Pricing Settings section, find the value
Click Select price next to the value
Choose a product/variant to pull the price from, or enter a custom amount
The price displays next to the value name on the storefront
Note: Pricing features require the Growth plan or higher.
Attaching Products
Link a product to an option value to:
Pull the price from that product automatically
Use the product’s image for swatches
Keep pricing in sync if the product price changes
To attach a product:
Click Select price for the value
Use the product picker to find and select a product
Choose the specific variant if applicable
The product’s price and image are linked
Uploading Value Images
For swatch options, add images to show colors or patterns:
Click the image placeholder next to a value
Select an image file from your computer
The image displays as the swatch on your storefront
Images should be square for best results. 100x100 pixels works well.
Default Value Selection
Pre-select a value for customers:
Scroll to Default Selection in the option form
Choose which value should be pre-selected
Customers can still change their selection
Leave empty to require customers to make an active choice.
Hiding Prices
If you don’t want customers to see additional charges:
In Pricing Settings, enable Hide Prices from Customers
Prices still apply at checkout, but aren’t displayed on product pages
This is useful for psychological pricing or when price differences might discourage selection.