Why Offer Gift Options?
Gift options are a simple way to increase revenue and provide better service:
Higher average order value - Gift wrapping typically adds $3-10 per order
Better customer experience - Customers value the convenience
Competitive advantage - Stand out from competitors
Holiday boost - Essential during peak gift-giving seasons
Basic Gift Wrap Setup
Step 1: Create the Option Group
Go to Option Groups → Create
Name it "Gift Services"
Select All Products (or choose specific products)
Click Save
Step 2: Add Gift Wrap Option
Open your "Gift Services" group
Click Create Option
Configure:
Name: "Add Gift Wrapping?"
Type: Radio Buttons
Required: No (make it optional)
Click Save
Step 3: Add Values
Add two options:
Option 1:
Name: "Yes, add gift wrap"
Price: 5.00
Option 2:
Name: "No thanks"
Price: 0
Step 4: Test It
Visit a product page to see your gift wrap option in action!
Adding a Gift Message
Let's add a message field that only appears when customers choose gift wrapping.
Create the Message Option
In "Gift Services", click Create Option
Configure:
Name: "Gift Message"
Type: Text Area
Required: No
Click Save
Make It Conditional
Show the message field only when gift wrap is selected:
Open the "Gift Message" option
Scroll to Conditional Display
Toggle it On
Set the rule:
"Show this option when..."
Select "Add Gift Wrapping?"
Select "Yes, add gift wrap"
Click Save
Now the gift message field only appears after customers choose gift wrap!
Advanced Gift Options
Multiple Wrap Styles
Offer different wrapping paper designs:
Option Name: "Choose Wrapping Paper"
Type: Radio Buttons (with images)
Values:
Classic Silver (+$5.00) [image of silver paper]
Festive Red (+$5.00) [image of red paper]
Elegant Black (+$7.00) [image of black paper]
Eco-Friendly (+$6.00) [image of recycled paper]
Gift Receipt Option
Let customers add a gift receipt:
Option Name: "Include Gift Receipt?"
Type: Checkbox
Values:
"Hide prices on packing slip" (+$0.00)
Gift Box Upgrade
Offer a premium box option:
Option Name: "Packaging Type"
Type: Dropdown
Values:
Standard wrap (+$5.00)
Deluxe gift box (+$10.00)
Premium box with ribbon (+$15.00)
Seasonal Gift Options
Holiday-Specific Wrapping
Create temporary option groups for different occasions:
Valentine's Day Group:
Heart-themed wrap (+$6.00)
Red roses wrap (+$6.00)
Love message card (+$2.00)
Christmas Group:
Santa wrap (+$5.00)
Snowflake wrap (+$5.00)
Holiday card (+$2.00)
Tip: Disable seasonal groups after the holiday to keep your options current.
Pricing Strategies
Free Gift Wrap Threshold
Consider offering free gift wrapping for orders over a certain amount:
Create a discount code for gift wrap
Apply automatically at checkout for qualifying orders
Still show the option so customers know it's included
Bundle Discount
Offer a discount when customers choose multiple gift services:
Gift wrap: $5
Gift message: $2
Gift receipt: $1
Bundle all three: $6 (save $2)
Examples from Real Stores
Jewelry Store
Options:
Classic gift box (+$8)
Premium velvet box (+$15)
Gift message card (Free)
Express gift wrap (+$12, ready in 2 hours)
Toy Store
Options:
Birthday wrap (+$4)
Generic celebration wrap (+$4)
Gift bag instead of wrap (+$3)
Include birthday card (+$2)
Gourmet Food
Options:
Standard wrap (+$6)
Premium basket (+$15)
Corporate gift option (+$20, includes branded card)
Gift note (Free)