What is an Option Group?
An option group is a collection of related options that you want to apply to the same products.
Example: "Gift Services"
An option group named "Gift Services" might contain:
Gift wrap option (Yes/No dropdown)
Gift message option (Text field)
Gift card option (Checkbox)
Delivery preference (Standard/Express radio buttons)
By grouping these together, you can apply all gift-related options to products at once.
Why Use Option Groups?
1. Better Organization
Instead of managing dozens of individual options, you organize them into logical groups:
"T-Shirt Customization"
"Add-On Services"
"Gift Options"
"Installation Preferences"
2. Easier Application
Apply an entire group of options to multiple products at once, rather than adding options one by one.
3. Consistent Experience
When you use the same option group across products, customers get a consistent customization experience throughout your store.
4. Simpler Updates
Change an option once in the group, and it updates across all products using that group.
Application Scopes
When creating an option group, you choose where it applies:
All Products
The option group appears on every product in your store.
Best for:
Universal add-ons like gift wrapping
Standard services like extended warranties
Options that apply store-wide
Example: A gift shop might apply gift wrapping options to all products.
Selected Products
You manually choose which products show this option group.
Best for:
Product-specific customizations
Category-specific options
Options that only make sense for certain products
Example: An apparel store might only apply embroidery options to clothing items, not accessories.
Creating an Option Group
Click Option Groups in the sidebar
Click Create
Enter a descriptive name
Choose application scope (All or Selected products)
Click Save
Naming Best Practices
Be Descriptive
Good: "Gift Wrapping Options"
Avoid: "Group 1"
Use Clear Categories
Good: "T-Shirt Customization"
Avoid: "Misc Options"
💡 Tip: Think long term. Choose names that will make sense months from now when you have many option groups.
Managing Multiple Groups
As your store grows, you might have many option groups. Here's how to stay organized:
Use Consistent Naming
Start group names with a category:
"Gift - Wrapping Services"
"Gift - Card Messages"
"Shipping - Delivery Options"
"Shipping - Insurance"
Document Your Groups
In the group description field, note:
What products use this group
Why it was created
Any special considerations
Archive Unused Groups
If you're not using a group anymore:
Remove it from all products first
Delete the group to keep your list clean
Common Option Group Patterns
Pattern 1: Service Layers
"Basic Product" → Free "Standard Options" → Add-ons (+$5-10) "Premium Options" → Premium features (+$15-25)
Pattern 2: Category-Specific
"Jewelry Options" → Only on jewelry "Apparel Options" → Only on clothing "Home Decor Options" → Only on home items
Pattern 3: Bundle Builder
"Select Components" → Choose items "Customize Items" → Personalize choices "Finishing Touches" → Final add-ons
Option Group Hierarchy
Parent Groups
A top-level option group that contains options.
Example:
"Custom Apparel" (Parent Group) ├── Size option ├── Color option └── Monogram option
Subgroups
You can create subgroups within a parent group to further organize complex option sets.
Example:
"Build Your Computer" (Parent Group) ├── "Core Components" (Subgroup) │ ├── Processor option │ ├── Memory option │ └── Storage option └── "Peripherals" (Subgroup) ├── Monitor option ├── Keyboard option └── Mouse option
Note: Subgroups are available on Professional plans.
Tips for Success
Start Simple
Begin with 1-2 option groups. Add more as you understand what your customers need.
Test Before Expanding
Apply a new group to a few products first. Make sure it works as expected before rolling out store-wide.
Get Customer Feedback
Pay attention to which options customers use most. Remove or modify ones they ignore.
Review Regularly
Every few months, review your option groups:
Are they still relevant?
Do they need updates?
Can any be combined or simplified?
What's Next?
Creating Your First Option - Add options to your group
Adding Products to Option Groups - Apply groups to your catalog
Reusing Options Across Groups - Share options between groups