Back in Stock handles the full process of collecting customer interest and sending restock emails — so you don’t have to do it manually.
The Customer Journey
A customer visits a product page and finds their preferred size or variant is sold out.
They click “Notify me when available” and enter their email address.
They receive a quick confirmation email to verify their signup.
Their request is saved in your Alert Requests list inside the app.
When a Product Restocks
When you update inventory in Shopify and a variant goes from out of stock to in stock, the app detects the change.
All customers who signed up for that variant get an email letting them know it’s available again.
The email includes a direct link back to the product so they can buy straight away.
If you’ve set up an Alert Offer, a discount code is included in the email to give customers an extra nudge to purchase.
After the Notification
Once a customer is notified, their request is marked as fulfilled.
You can see who was notified, whether they opened the email, and whether they clicked through — all in the Deliveries section.
If a customer no longer wants to be notified, they can unsubscribe at any time using the link in the email.